Guten­berg Sam­ple Post

This is some dum­my copy. You’re not real­ly sup­po­sed to read this dum­my copy, it is just a pla­ce­hol­der for peo­p­le who need some type to visua­li­ze what the actu­al copy might look like if it were real content.

If you want to read, I might sug­gest a good book, per­haps Mel­ville. That’s why they call it, the dum­my copy. This, of cour­se, is not the real copy for this ent­ry. Rest assu­red, the words will expand the con­cept. With cla­ri­ty. Con­vic­tion. And a litt­le wit.

Nice to meet you, Gutenberg

In today’s com­pe­ti­ti­ve mar­ket envi­ron­ment, the body copy of your ent­ry must lead the rea­der through a series of dis­ar­mingly simp­le thoughts.

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All your sup­port­ing argu­ments must be com­mu­ni­ca­ted with sim­pli­ci­ty and charm. And in such a way that the rea­der will read on. (After all, that’s a reader’s job: to read, isn’t it?) And by the time your rea­ders have rea­ched this point in the finis­hed copy, you will have con­vin­ced them that you not only respect their intel­li­gence, but you also under­stand their needs as consumers.

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As a result of which, your ent­ry will repay your efforts. Take your sales; sim­ply put, they will rise. Like­wi­se your cre­di­bi­li­ty. There’s every chan­ce your com­pe­ti­tors will wish they’d pla­ced this ent­ry, not you. While your cus­to­mers will have pro­ba­b­ly for­got­ten that your com­pe­ti­tors even exist. Which brings us, by a some­what cir­cui­tous rou­te, to ano­ther small point, but one which we feel should be raised.

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This is dum­my copy. It is not meant to be read. Accor­din­gly, it is dif­fi­cult to figu­re out when to end it. If this were real copy, it would have ended long ago, becau­se‚ as we all know‚ no one reads body copy, and even fewer read body copy this long. But then, this is dum­my copy. It is not meant to be read. Period.

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